Meet the Founders of LauraKay Innovations

At the heart of LauraKay Innovations lies a deep-rooted commitment to family, heritage, and the simple belief that a clean home should never come at the cost of your health. Founded by the father-son team of William "Bill" Embry and Keion Embry, our business was born out of a desire to create a better way to care for the spaces where life happens. We wanted to build something that honors the legacy of the women who shaped us—my grandmother, Laura, whose warmth and wholesomeness were the light of our family, and my mother, Kay, whose compassion and innovation continue to inspire everything we do today. By naming our company after them, we carry their spirit into every bottle we produce, ensuring that every product we share is crafted with the same love they poured into us. Our journey is driven by a mission to provide safer, plant-based, and highly effective cleaning solutions that allow families to detox their homes without sacrificing performance. We believe that if you use nature to heal your body, you should use it to care for your home as well. That is why Bill, a patented chemist, works tirelessly alongside me to lead the entire process. From the initial research and lab formulation to the testing, bottling, and final labeling, we handle every step ourselves at our facility in Norcross, Georgia. This hands-on approach ensures that when a product arrives at your doorstep, it carries the seal of quality, integrity, and safety that we would personally feel proud to use in our own homes. What sets LauraKay Innovations apart is our refusal to compromise. We have spent years meticulously perfecting formulas that prove you don't need harsh toxins to achieve a deep, sparkling clean. Whether it is our probiotic enzymatic cleaners or our plant-based hand soaps, each item is designed to be concentrated, eco-friendly, and incredibly effective against the toughest stains and odors. We are deeply connected to our community, viewing our customers as an extension of our own family. We don't just sell cleaners; we provide the peace of mind that comes from knowing you are protecting your loved ones with ingredients you can trust. By choosing us, you are supporting a dream built on honor, quality, and the timeless values of those two incredible women who started it all. We are honored to help you create a safer, fresher, and more vibrant home, one room at a time.